Frequently Asked Questions

Looklab lets fashion brands shoot their products on real, professional models — without booking a photoshoot. You upload a garment, choose a real model from our roster, and get studio-quality, e-commerce-ready imagery back in minutes. Real models, AI-powered production.

Three steps: (1) Choose your model from our curated roster of real models. (2) Upload your garment — add a flat-lay, any styling references, and describe the fit and creative direction. (3) Generate & download — pick from multiple poses (full body, cropped, backshots, detail angles) and get production-ready visuals in minutes. You can refine results in a chat-style workflow and turn selected images into a short product video.

Real people. Every model on Looklab is a real, professional model. We create a high-fidelity digital version of each model so your products can be shot on them on demand — but the face, body, and likeness belong to a real, recognizable person who has consented to the work. We do not use AI-invented or synthetic models.

No. If you can upload a garment photo and describe the look you want, you can use Looklab. The studio handles the model, lighting, posing, and composition for you.

Yes. You can browse every model and generate watermarked previews to see your garments on them before you commit. Commercial downloads stay locked until you request the model, they accept your project, and the manual invoice is paid — that approval protects their likeness from unauthorized use.

A real, recognizable person stands behind every image. That means authentic representation, a face that can carry across seasons and campaigns, and a model who can repost, tag, and amplify your brand. AI-generated faces can't do any of that — and increasingly raise trust and disclosure concerns with shoppers.

Yes. You send a project request; the model reviews and accepts before Looklab issues a manual invoice. Payment unlocks un-watermarked downloads. That way the model always controls which brands may use their likeness commercially.

Yes. Every model works with documented consent and cleared likeness rights, so the imagery you download is legally cleared for the commercial use described at booking.

On-model product imagery — full body, cropped, backshots, and detail angles — for your store and campaigns. Each SKU comes with 4 poses, in Shopify- and web-ready formats. You can also generate short product videos from your selected images.

Images come back in minutes — what used to take weeks of production logistics now takes hours. Videos take a few minutes and run in the background, so you can keep working and they'll appear in your session when ready.

Inside a session, switch to video mode and select up to four of your generated images. Looklab uses your selected model shots together with your uploaded product and styling images to produce a short, editorial-style clip with natural movement. Because video is a commercial derivative of the model imagery, it unlocks only after the model accepts the project and invoice payment is confirmed.

Regenerate freely — there's no generation limit, you just spend tokens. You can also refine in chat: change the pose, adjust styling, or fix details until it's right. Sharp, single-subject reference uploads produce the most faithful results.

There are no subscriptions, minimums, or hidden fees. With Self-Serve, you pay a model usage fee per SKU (each model sets their own rate) plus tokens to generate previews and download finals. With Full Service, Looklab handles generation, production, and retouch for you — priced as a custom quote per project. Most brands save 50%+ versus traditional production. Full detail and a cost calculator are on our pricing page.

Tokens are pre-paid credits (€0.90 each) used to generate and download imagery. Packs: Test Drive — 20 tokens / €18, Studio — 200 tokens / €180 (~8 SKUs), and Production — 1,000 tokens / €900 (~40 SKUs). A downloaded image runs about 6 tokens all-in. Tokens never expire and roll over indefinitely.

Previews are watermarked for testing and internal review. Production files unlock only after the model accepts your project request and the manual invoice is paid — then downloads include a 6-month commercial license for the use described at booking. Full terms are in our Terms of Use.

After testing with watermarked previews, you request a model and enter how many SKUs you need. The model reviews and accepts your project; Looklab then emails a manual invoice. Once payment is confirmed, you can download licensed production files (4 poses per SKU). This request → accept → pay → download flow prevents unwilling commercial use of a model's likeness.

With Full Service, the Looklab studio takes over the entire production: generation, curation, professional retouch, and quality control — including custom backgrounds, styling, and brand identity. You approve the direction and receive final, store-ready files. Pricing is a custom quote per project based on your catalog size and requirements. Send the production brief and we'll scope your project and send a quote.

Unused, untouched token purchases can be refunded within 14 days. Tokens already used to generate or download are non-refundable, and booking fees are refundable until the model's project work begins. Email hello@look-lab.ai with the subject “Refund Request.”

Your own product and styling imagery that you have the rights to use. Please don't upload photos of other real people, or any unlawful or infringing content. See the Terms of Use for the full policy.

No. We don't use your product imagery or brand assets to train or fine-tune general-purpose AI models without your express consent. We may use anonymized, aggregated metadata (like success rates and latency) to improve the service.

In line with our Privacy Notice, including GDPR compliance for EU users. Looklab is offered to users in the United States and the European Union.

We'd love to hear from you. Reach out at hello@look-lab.ai and our team will get back to you.

Email us any time at hello@look-lab.ai — we're happy to help.