Pay per SKU.
Not per shoot day.

Two Ways to Work With Looklab

Generate everything yourself, or let our studio handle production end to end.

Self-Serve

You create, we power it

  • Generate & download with any platform model
  • You control every image, on your schedule
  • Pay only model fee + tokens

Tokens at €0.90

Full Service

We produce, you approve

  • Looklab handles generation, retouch & QC
  • Custom backgrounds, styling & brand identity
  • Final files delivered store-ready

Custom quote per project

Pricing below applies to Self-Serve.

Why Real Models?

Named & recognizable— A real, recognizable model behind every image
Brand approval— The model approves your brand before any content goes live
Exclusivity— Limit how many competitors use the same face
Social proof— The model can repost, tag, and amplify your brand
Legally cleared— Documented consent and cleared likeness rights
Consistency— The same face across seasons and campaigns

Token Packs

Tokens never expire · Roll over indefinitely

Test Drive
20 tokens

€18

Studio
200 tokens

€180

POPULAR
Production
1,000 tokens

€900

Custom Brand Identity
  • Custom backgrounds & lighting
  • Styling & pose direction
  • Reusable across all models
  • Built to your creative brief

How Tokens Work

1 token

Generate a preview

Watermarked · Try any model freely

5 tokens

Download production file

Requires an active booked project with the model

1 SKU = 4 poses

~4 tokens to preview all poses

+ 20 tokens to download once your project is approved

Pilot payment flow: request a model → they accept → Looklab emails a manual invoice → payment unlocks downloads. Previews stay watermarked until then.

Model Pricing

Models set their own per-SKU rate. You choose how many SKUs you need.

Every project includes

4 poses per SKU— Front, back, side, detail
6-month usage rights— E-commerce, web, social
Platform-formatted exports— Shopify, web-ready
Model consent per project— Model approves your brand
No generation limit— Regenerate freely with tokens

Reference per-SKU rates by model tier. Each model sets their own rate.

New Face

€15

per SKU

€600 for 40 SKUs

Mid-Tier

€37.5

per SKU

€1,500 for 40 SKUs

Established

€62.5

per SKU

€2,500 for 40 SKUs

Premium

€100

per SKU

€4,000 for 40 SKUs

Model rate is shown when you submit a project request. 1 SKU = 1 garment = 4 poses = 4 downloadable images.

Compare & Save

See how much your brand saves compared to traditional e-commerce shoots.

401 shoot day equivalent

Traditional production

€8,547

€214/SKU · Includes model + agency, full production, rentals

This platform

€2,400

€60/SKU · Model fee €1,500 + tokens €900

You save

€6,147

72% cost reduction

40 SKUs × 4 poses = 160 production images at €15.0/image

Platform cost breakdown

Model fee (40 SKUs × €37.5)€1,500
Generation tokens (200 tokens)€180
Download tokens (160 images × 5 tokens)€720
Total€2,400