Privacy Policy | Looklab.ai

Max Lang Inc. ("Looklab", "we", "us", or "our") operates Looklab, an AI-powered ecommerce production platform for fashion brands. This Privacy Notice describes how Looklab processes personal information that we collect through our digital properties that link to this Privacy Notice, including our website (look-lab.ai) and any related social media pages (collectively, the "Service"), as well as our marketing activities, events, and other activities described in this Privacy Notice.

Looklab may provide additional or supplemental privacy notices to individuals for specific products or services that we offer at the time we collect personal information.

NOTICE TO EUROPEAN USERS: Please see the Notice to European Users section for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as "Europe", and "European" should be understood accordingly).

Index

Personal Information We Collect
How We Use Your Personal Information
Retention
How We Share Your Personal Information
Your Choices
Other Sites and Services
Security
International Data Transfers
Children
Changes To This Privacy Notice
Notice To European Users
How To Contact Us

1. Personal Information We Collect

1.1 Information you provide to us

Personal information you may provide to us through the Service or otherwise includes:

Contact data, such as your first and last name, email address, billing and mailing addresses, company name, and phone number.
Profile data, such as the username and password that you may set to establish an online account on the Service, biographical details, links to your profiles on social networks, brand affiliation, professional role, interests, preferences, and any other information that you add to your account profile.
Communications data based on our exchanges with you, including the contents of your messages when you contact us through the Service, social media, or otherwise.
Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers, invoicing information, and transaction history.
Payment data needed to complete transactions, including payment card information or bank account details. Please note that payment data is collected and stored by our third-party payment processor, not by Looklab directly.
Marketing data, such as your preferences for receiving our marketing and other communications and details about your engagement with them.
Reference imagery and product imagery that you upload to the Service for use in generating outputs, including any associated metadata (information on how, when, where, and by whom a piece of content was created and how it has been formatted or edited; geographical/location information; and similar data).
Prompt and instruction data, such as text prompts, descriptions, comments, instructions, and other content or information that you generate, transmit, or otherwise make available through the Service, as well as associated metadata.
Generated outputs, including the AI-generated images and any other materials produced through your use of the Service.
Project data, such as the brand, SKU, model selections, approval status, and other information associated with bookings made through the Service.
Feedback data, such as information regarding your experiences with the Service, ratings, and survey responses.
Other data not specifically listed here, which we will use as described in this Privacy Notice or as otherwise disclosed at the time of collection.

YOU SHOULD NOT PROVIDE US WITH ANY CONFIDENTIAL, SENSITIVE, UNLICENSED PROPRIETARY, OR BIOMETRIC INFORMATION THROUGH THE SERVICE OTHER THAN AS NECESSARY TO USE THE SERVICE'S CORE FEATURES.

1.2 Third-party sources

We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:

Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
Service providers that provide services on our behalf or help us operate the Service or our business.
Third-party services that you use to log into, or otherwise link to, your Service account. The information we receive depends on your account settings on those third-party services.

1.3 Automatic data collection

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications, and other online services, such as:

Device data, such as your computer or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, network information, and general location information such as city, state, or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Communication interaction data, such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) — we may do this through the use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.

1.4 Data about others

We may offer features that help users invite their colleagues or contacts to use the Service, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so. If you share your, or others', details via third-party platforms (e.g., messaging applications), those third-party platforms process your personal information in accordance with their privacy policies.

1.5 Cookies and similar technologies

Some of our automatic data collection is facilitated by cookies and similar technologies. For more information, see our Cookie Notice at look-lab.ai/cookies. We will also store a record of your preferences in respect of the use of these technologies in connection with the Service.

2. How We Use Your Personal Information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

2.1 Service delivery and operations

We may use your personal information to:

provide the Service;
develop new features and services;
enable security features of the Service;
establish and maintain your user profile on the Service;
facilitate features of the Service, such as uploading, processing, and synchronizing reference imagery, product imagery, prompt data, and generated outputs;
communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages;
provide support for the Service, and respond to your requests, questions, and feedback.

2.2 Service personalization

We may use your personal information to:

understand your needs and interests;
personalize your experience with the Service and our Service-related communications; and
remember your selections and preferences as you navigate the Service.

2.3 Service improvement and analytics

We may use your personal information to analyze your usage of the Service, improve the Service, help us understand user activity on the Service (including which pages are most and least visited and how visitors utilize and move around the Service), as well as user interactions with our emails, and to develop new products and services.

We do not use brand-identifying reference imagery, product imagery, or other proprietary brand assets that you upload to the Service to train or fine-tune general-purpose AI models without your express consent. We may, however, use anonymized, de-identified, or aggregated metadata about your use of the Service (such as generation success rates, latency, and prompt structure) to improve the Service.

2.4 Marketing

We and our service providers may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt out of our marketing communications as described in the Opt out of communications section below.

2.5 Compliance and protection

We may use your personal information to:

comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations, or requests from government authorities;
protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims);
audit our internal processes for compliance with legal and contractual requirements or our internal policies;
enforce the terms and conditions that govern the Service; and
prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.

2.6 To create aggregated, de-identified, and/or anonymized data

We may create aggregated, de-identified, and/or anonymized data from your personal information and from data of other individuals whose personal information we collect. We make personal information into de-identified and/or anonymized data by removing information that makes the data identifiable to you. We may use this aggregated, de-identified, and/or anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Further uses. In some cases, we may use your personal information for further purposes, in which case we will ask for your consent if those purposes are not compatible with the initial purpose for which information was collected.

3. Retention

3.1 General

We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

3.2 When information is no longer needed

When we no longer require the personal information we have collected about you, we may either delete it, anonymize or aggregate it, or isolate it from further processing.

4. How We Share Your Personal Information

We may share your personal information with the following categories of parties and as otherwise described in this Privacy Notice, in other applicable notices, or at the time of collection:

Affiliates. Our corporate parent, subsidiaries, and affiliates.
Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, AI generation infrastructure, customer support, email delivery, marketing, payment processing, and website analytics). Business customers entering into a written Data Processing Agreement with us may request a current list of sub-processors at the contact address below.
Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our third-party payment processor in accordance with that processor's privacy policy.
Third parties designated by you. We may share your personal information with third parties where you have instructed us or provided your consent to do so.
Linked third-party services. If you log into the Service with, or otherwise link or sync your Service account to or with, an authentication, social media, or other third-party service, we may share your personal information with that third-party service. The third party's use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
Business transferees. We may disclose personal information in the context of actual or prospective business transactions (e.g., investments in Looklab, financing, public stock offerings, or the sale, transfer, or merger of all or part of our business, assets, or shares). For example, we may need to share certain personal information with prospective counterparties and their advisers. We may also disclose your personal information to an acquirer, successor, or assignee of Looklab as part of any merger, acquisition, sale of assets, or similar transaction, and/or in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

5. Your Choices

5.1

In this section, we describe the rights and choices available to all users. Users who are located in Europe can find additional information about their rights in the Notice to European Users section.

5.2 Access or update your information

If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account.

5.3 Opt out of communications

You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at hello@look-lab.ai. Please note that if you choose to opt out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

5.4 Cookies

For more information about cookies and other tracking technology that we use on the Service and how to control them, see our Cookie Notice at look-lab.ai/cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly.

5.5 Blocking images / clear GIFs

Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.

5.6 Do Not Track

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" signals.

5.7 Declining to provide information

We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

5.8 Linked third-party platforms

If you choose to connect to the Service through your social media account or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.

5.9 Delete your content or close your account

You may remove content (including reference imagery, product imagery, prompts, and generated outputs) from your account at any time. Anything you remove from your account may remain on our active servers for up to 30 days, and copies of the content may be held in backups of our systems for an additional period after that.

If you choose to cancel your account, your content will become immediately inaccessible and will be deleted from our systems within 90 days. This applies both for cases when an account owner directly cancels and for auto-canceled accounts. These retention periods may be extended if required for legal purposes such as litigation holds, law enforcement requests, or specific tax/financial audits.

Note: Where your content has been used to produce outputs that have been licensed to a third party (for example, downloaded production files licensed under applicable Project Terms), those outputs may continue to exist and be used by the licensee in accordance with the relevant license, even after your account is closed.

To request closure of your account, please contact us at hello@look-lab.ai.

6. Other Sites and Services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications, or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use.

7. Security

We employ technical, organizational, and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

8. International Data Transfers

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country. Where required by law, we put in place appropriate safeguards for such transfers, as further described in the Notice to European Users section.

9. Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us at hello@look-lab.ai. If we learn that we have collected personal information through the Service from a child without the consent of the child's parent or guardian where required by law, we will comply with applicable legal requirements to delete the information.

10. Changes To This Privacy Notice

We reserve the right to modify this Privacy Notice at any time. If we make material changes to this Privacy Notice, we will notify you by updating the date of this Privacy Notice and posting it on the Service or by other appropriate means. Any modifications to this Privacy Notice will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). Your use of the Service after the effective date of any modified Privacy Notice indicates your acknowledgment and agreement that the modified Privacy Notice applies to your interactions with the Service and our business.

11. Notice To European Users

11.1 Where this Notice applies

The information provided in this Notice to European Users section applies only to individuals located in the European Economic Area (EEA) or United Kingdom (UK) (i.e., "Europe" as defined at the top of this Privacy Notice).

11.2 Personal information

References to "personal information" in this Privacy Notice should be understood to include a reference to "personal data" as defined in the "GDPR" (defined as the General Data Protection Regulation 2016/679 and aligned laws of the United Kingdom). Under the GDPR, "personal data" means information about individuals from which they are either directly identified or can be identified. The personal information that we collect from and about you is described in greater detail in the section Personal Information We Collect.

11.3 Controller

Max Lang Inc. is the "controller" in respect of the processing of your personal information covered by this Privacy Notice for purposes of the GDPR. See the How To Contact Us section below for our contact details.

11.4 Our GDPR Representative

We have appointed the following representative in Europe as required by the GDPR. You can contact them directly should you wish:

Our EU/EEA Representative: [TO BE APPOINTED — Looklab will appoint a qualified EU representative under Article 27 GDPR before processing personal data of EU residents at scale. Common providers: Data Protection Representative Limited (DataRep), Prighter, EDPO. Contact details to be added here once appointed.]

11.5 Our legal bases for processing

In respect of each of the purposes for which we use your personal information, the GDPR requires us to ensure that we have a "legal basis" for that use. Our legal bases for processing your personal information described in this Privacy Notice are listed below:

Contractual Necessity. Where we need to process your personal information in order to deliver the Service to you, or where you have asked us to take specific action that requires us to process your personal information.
Legitimate Interests. Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests. More detail about the specific legitimate interests pursued in respect of each purpose we use your personal information for is set out in the table below.
Compliance with Law. Where we need to comply with a legal or regulatory obligation.
Consent. Where we have your specific consent to carry out the processing for the purpose in question.

11.6 Purposes

Below, we have set out the legal bases we rely on in respect of the relevant purposes for which we use and share your personal information.

Purpose	Categories of Personal Information Involved	Legal Basis
Service delivery and operations	Contact data; Profile data; Communications data; Transactional data; Reference imagery and product imagery; Prompt and instruction data; Generated outputs; Project data; Feedback data; Device data; Cookies and similar tracking technologies	Contractual Necessity. Legitimate Interests (we have a legitimate interest in ensuring the ongoing security and proper operation of our Service, our business, and associated IT services, systems, and networks).
Service personalization	Profile data; Communications data; Project data; Device data; Online activity data; Cookies and similar tracking technologies	Legitimate Interests (we have a legitimate interest in providing you with a service personalized to you and that remembers your selections and preferences). Consent, in respect of any optional processing relevant to personalization (including processing directly associated with any optional cookies used for this purpose).
Service improvement and analytics	Device data; Online activity data; Communication interaction data; Aggregated/de-identified usage data	Legitimate Interests (we have a legitimate interest in providing you with a good service and analyzing how you use it so that we can improve it over time, as well as developing and growing our business). Consent, in respect of any optional cookies used for this purpose.
Direct marketing	Contact data; Communications data; Marketing data; Communication interaction data; Online activity data; Cookies and similar tracking technologies	Legitimate Interests (we have a legitimate interest in promoting our operations and goals as an organization and sending marketing communications for that purpose). Consent, in circumstances or in jurisdictions where consent is required under applicable data protection laws to the sending of any given marketing communications.
Compliance with legal obligations and protection of our systems, Services, users, and third parties	All categories listed above as relevant	Compliance with Law. Legitimate Interests (where Compliance with Law is not applicable, we have a legitimate interest in participating in, supporting, and following legal process and requests, including through cooperation with authorities. We also have a legitimate interest in ensuring the protection, maintenance, and enforcement of our and our users' rights, property, and safety).

11.7 Retention

We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for the Compliance and protection purposes outlined above.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer require the personal information that we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

11.8 Other Information

No obligation to provide personal information. You do not have to provide personal information to us. However, where we need to process your personal information either to comply with applicable law or to deliver our Service to you, and you fail to provide that personal information when requested, we may not be able to provide some or all of our Service to you.

No sensitive information. Do not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership, or biometric or genetic characteristic) on or through the Service, or otherwise to us. Except where strictly necessary to provide the Service (for example, photographs of identifiable individuals included in reference imagery you upload with proper authorization), do not submit such sensitive personal information through our Service.

No automated decision-making and profiling with significant effects. As part of the Service, we do not engage in automated decision-making and/or profiling that produces legal or similarly significant effects on you.

Security. We have put in place procedures designed to deal with breaches of personal information. In the event of such breaches, we have procedures in place to work with applicable regulators. In addition, in certain circumstances (including where we are legally required to do so), we may notify you of breaches affecting your personal information.

11.9 Your Additional Rights

European data protection laws may give you certain rights regarding your personal information in certain circumstances. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:

Access. Provide you with information about our processing of your personal information and give you access to your personal information.
Correct. Update or correct inaccuracies in your personal information.
Delete. Delete your personal information where there is no good reason for us continuing to process it — you also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
Transfer / Portability. Transfer to you or a third party of your choice a machine-readable copy of your personal information that you have provided to us.
Restrict. Restrict the processing of your personal information, for example if you want us to establish its accuracy or the reason for processing it.
Object. Object to our processing of your personal information where we are relying on Legitimate Interests — you also have the right to object where we are processing your personal information for direct marketing purposes.
Withdraw Consent. When we use your personal information based on your consent, you have the right to withdraw that consent at any time.

Exercising these rights. You may submit these requests by contacting us at hello@look-lab.ai. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal information). If we reject any request you may make (whether in whole or in part), we will let you know our grounds for doing so at the time, subject to any legal restrictions. Typically, you will not have to pay a fee to exercise your rights; however, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. We try to respond to all legitimate requests promptly and try to provide you with a disposition within a month of receipt. It may take us longer than a month if your request is particularly complex or if you have made a number of requests; in this case, we will notify you and keep you updated.

Right to lodge a complaint. Although we urge you to contact us first to find a solution for any concern you may have, in addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence.

For users in the European Economic Area: the contact information for the data protection regulator in your place of residence can be found at https://edpb.europa.eu/about-edpb/board/members_en
For users in the UK: the contact information for the UK data protection regulator can be found at https://ico.org.uk/make-a-complaint/

11.10 Data Processing Outside Europe

General. We are a U.S.-based company and many of our service providers, advisers, partners, or other recipients of data are also based in the U.S. or other countries outside Europe. This means that, if you use the Service, your personal information will necessarily be accessed and processed outside Europe.

Sharing outside Europe. Where we share your personal information with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented:

Transfers to territories with an adequacy decision. We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal information by the European Commission or the UK Government (as applicable), or under specific adequacy frameworks approved by the European Commission or UK Government, such as the EU–U.S. Data Privacy Framework or the UK Extension thereto.
Transfers to territories without an adequacy decision. Where we transfer your personal information to countries or territories whose laws have not been deemed to provide an adequate level of protection, we seek to use appropriate safeguards designed to give personal information effectively the same protection it has in Europe — for example, Standard Contractual Clauses approved by the European Commission. In limited circumstances, we may rely on a derogation that permits us to transfer your personal information to such country despite the absence of an adequacy decision or appropriate safeguards — for example, reliance on your explicit consent to that transfer.

You may contact us at hello@look-lab.ai if you want further information on the specific mechanism used by us when transferring your personal information out of Europe.

12. How To Contact Us

For questions, complaints, or to exercise any rights described in this Privacy Notice, please contact us at:

hello@look-lab.ai

Max Lang Inc. (New York corporation, USA), operating Looklab. Website: look-lab.ai